Professional Institute of Marketing & Strategy – PIMS

What is Digital Marketing?

digital marketing

Marketing is no longer limited to selling products to customers. It is about connecting the business with the customers in the right place at the right time. Since it is no longer the traditional way of trading in shops and things have changed with internet, marketing has also shifted its form to social media marketing. Click the links below to jump to each question, or keep reading to see how digital marketing is carries out today.

 

What is Digital Marketing?

Digital marketing is the type of marketing which uses the tools of marketing with the help of internet. Businesses use digital marketing tools such as social media, email, search engines etc to stay connected to its customers and other potential customers.

 

History of Digital Marketing

 

A few years ago, the only source to know about new products or schemes was the advertisement shown on media platforms such as TV, radio, billboards and newspapers. Advertisement is a one way communication and cannot record responses.

With the booming industry of digital media, businesses started to grow their company using internet and social media. Digital marketing encompasses all the activities a business conducts via the WWW (World Wide Web) with the aim of attracting new business, retaining current business and developing its brand identity.

 

Why is it important?

 

Digital marketing is much more effective than traditional media and the return on investment is far more better than traditional media. Internet is a powerful tool that cannot be ignored whether you sell your products online or in a closed vicinity. The best part about it is that it reaches a large number audience and it is easy to check response of that audience.  It is a new way in which a business connects with its customers.

With digital marketing, it is easy to make hearing about a product to actual acquisition as simple as possible, meaning that within a few short clicks you could have booked a test drive or ordered the ipod. And all of this can happen regardless of normal office hours. Effectively, internet marketing makes business hours 24 hours per day, 7 days per week for every week of the year.

 

How does a business define digital marketing?

 

Digital marketing combines the traditional tools of media with the new technology of internet to connect with customers. Internet is the asset of any firm that helps the company in the long run. The goals and objectives of a company can be achieved by conducting a campaign and spreading it on the social media. Not only that, a company can also organize surveys in which they can ask the customers about their products and how they can improve upon them. The chat rooms can be used to get prompt feedback from the audience.

Internet provides various platforms free and paid to promote any campaign. Digital marketers can make use of these platforms to achieve their goals. The best part about it is that the number of views that the campaign can get is 100 times more than any traditional media can reach.

For example, a content marketer can make use of the company’s ebook and create new and easy content out of it and post it in a series of blogs. The social media promoter is then put to work to make sure that the content created reaches the maximum number of audience. The next work is of an email marketer to send personalised messages to the regular customers and ask for their response.

 

Digital Marketing Examples:

 

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Native Advertising
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Inbound Marketing

 

In simple words, digital marketing is promoting a company’s image or products with the use of internet and other social media platforms. It reaches a large number of audience which increases the customers of the firm.

 

How does digital marketing work?

 

Digital marketing makes use of various mediums to promote a company’s name or its products. It is not enough to just sell the products, it is also necessary to understand the needs of your customer and receive proper feedback from them so that they can improve customer satisfaction. The process of selling does not end with the sale of the product. It goes on long after the process of selling until the customer is completely satisfied.

To make sure that the customer is fully satisfied with the product, marketers conduct online surveys in which the customers can rate the product and give suggestions on how to make it better. It is important to keep track of the customer’s tastes and preferences and make changes to the product accordingly. The good deeds of the company can also be portrayed on the media to reflect on the image of the company.

 

Conclusion:

 

In short, digital marketing is the combination of marketing strategies and digital media. Digital media is used to promote and market a product and it is used to create more potential customers as it reaches a large audience.

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