Professional Institute of Marketing & Strategy – PIMS

Google Ads Complete course

PPC Training | Google Ads Course | Available Online & Offline

Become a Google Ads Specialist​

Live Class with Trainer

Community Support

Lifetime Access to Content

Roadmap for Successful Campaigns

Google Ads Course Reviews by Our Students

PPC Introduction

In the first module, we will understand Pay Per Click or Search Engine Marketing, its trends and how businesses are using it to gain an advantage in the online market.

  • What is Paid Advertising?
  • Search Engine Marketing
  • How Businesses are using PPC?
  • Introduction to Google Ad

Search and Display Advertisement

in this module, we study different types of ads used for promoting products and services online. How the user interacts with them and their configurations.

Types of Advertisements

  • Search Ads
  • Text Ads
  • Display Ads
  • Mobile Ads
  • Video Ads
  • Universal Ads

Bid Strategy

In this module, we learn how to write effective ads, build campaigns based on specific keywords and strategies for niche businesses.

  • Writing Ad and Building campaigns
  • Searching Business Specific Keywords
  • Negative Keywords, Broad match
  • Effective Strategy selection and Execution

Bidding and Attribution

In this module, we study various configurations to enhance the bidding process of PPC and understand methods to make conversion ratio better.

  • (Extensions)URL, Phone Number
  • Sale and Discount Offers
  • Audience and Placements
  • Running Live Campaigns
  • Conversion and Tracking


1. How to use Shared Library
2. Benefits and importance of Remarking
3. What is the Audience?
4. How to Create Remarking List?
5. Setting Up Your First Remarking Campaign
6. What kind of campaign needs to design in remarking campaign?

Tracking Performance and Measurement

1. How to use Google Analytics Audience
2. Custom Audience building
3. Advance Tricks

Google Advance Classes

1. Working on Rules
2. Methods of Creating rules for Automation
3. Working on Script
4. Learning Sources
5. Master Session on writing awesome Ad Copies

Benefits of PPC Course at PIMS

Pay Per Click or modern term Search Engine Marketing course will give you real insights into current market trends. This PPC course has numerous benefits that students can gain for their professional careers ahead. 

  • Understand the Paid Marketing trends for Google Ads.
  • Different types of Advertisements and their effective usage
  • Effective use of the New Google Ads interface for a precise purpose
  • Understand various PPC metrics and their efficient usage to derive better results 
  • Our industry-leading experts will give you special highlights of their live campaigns 
  • Build eye-catching Campaigns for the niche-specific industry. 
  • Analyze ads performance and tracking conversion
  • Keeping user experience as one of the guiding factors for better conversion
  • Using Google Ads efficiently to generate traffic or leads for business-specific 
  • This PPC course will help you to build Businesses and grow their online reputation 
  • Gives candidates opportunities to build a career in the digital marketing field with better prospects.

Google Ads Course Fee & Duration​

Google Ads Course Online in India

Google Ads Course Fee

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Google Ads Course Duration

 1 Month

Classes Availability 

PPC Course is Online & offline in Noida 

Google Ads Course Modules


This PPC course has a duration of 1 month consisting of 20 hours of practical learning. Both offline and online classes are available for candidates to choose from as per their preferences. Working professionals can opt for online learning and select the right time to get face to face learning with our top professionals. 

Short batches give instructors a better ratio for teaching and allow them to focus on every candidate. Our fees are also quite affordable for the quality of education we serve at PIMS and give a systematic platform to build their careers on. 


Here are  Best reasons for choosing PIMS as your step by step for learning.

  • A Complete program to teach candidates with Pay Per Click management
  • In-depth teaching of more than 200+ basic configurations of the Ads campaign.
  • Better Audience targeting methodologies
  • Immaculate learning curve for understanding the bidding process.
  • Successful conversion ratio and better ROI (return on investment) for clients
  • Industry leaders to offer you expertise in PPC learning
  • Practical learning methodology with the use of live projects with running campaigns
  • 100% placements record for candidates to grow their career in digital marketing
  • Nearby location for all students who are living in Delhi & NCR region.

Google Ads Course Reviews by Our Students

Pranav removebg preview

About the Trainer

Pranav Jha is a Digital Marketing Professional and co-founder of PIMS. He is known for his PPC skill and run campaigns with millions of budget. He has trained 5000+ students

Via workshop and offline training methods. 

Conducted guest sessions at Amity University, IILM College, Kirori Mal College, BHU and many such prestigious colleges. 8+ Years of experience in digital marketing and helped 600+ clients across the world.

100% Placement Guarantee

With every business now looking to make inroads into online marketing, the need for PPC experts is going to increase in the coming future. This PPC course at PIMS will provide you with thorough learning, interview preparation, theoretical material and organize placements for candidates. 

Theoretical notes, PDF, ebooks and paperback material is also available to help students prepare for the interviews. We are also well connected with numerous businesses to offer you placements opportunities directly after course completion. At the end of the course, we arrange for the interviews for the candidates to various 

  • Writing effective resumes as per the latest IT trends
  • Interview preparations with personal development, group discussions, mock interviews, and presentation skills
  • Apply for top MNC positions and get hired to work with industry leaders to gain experience
  • Placements in small, medium and large businesses to acquire entry-level positions.

FAQ's For PPC Course

This PPC(Pay Per Click) course at PIMS is a dynamic learning curve that involves all the basic and advanced teaching to have a profound understanding of Search Engine Marketing (SEM). 

PPC or Search Engine marketing has gradually progressed in the last decade to emerge as an industry in itself. Almost every business is looking to exploit online

This PPC Course at PIMS is built with objectives to give students the right platform for learning understand Pay Per Click methods, techniques, build campaigns, run campaigns and get better in leads generating to help businesses succeed in their goals subsequently. 

Yes, Pay Per Click is used by businesses all over the globe. Google is one of the biggest organizations in the world that helps businesses get recognition from around the world with its Google Ads program

You Can Learn PPC Online & Offline both. You can connect with our counsellor to know more about class timing and appointments.  Offline classes are taken at our centre in Noida, India.

There are not any specific requirements for educational background for this PPC course. Howsoever basic understanding of Digital marketing will complement your professional career. 

The course is designed to help you understand Paid search engine marketing/ PPC trends in 2021. This Course is Mainly Designed for

  • Students aspiring a Build Strong career in Digital Marketing Field.
  • Businessman or Entrepreneurs looking to expand their horizons
  • E-Commerce Owners or Online Startups.

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About Us

Professional Institute of Marketing & Strategy-Best Institute for Digital Marketing Course in Noida,delhi,NCR. PIMS(Professional Institute of Marketing & Strategy) is a great learning platform for students, entrepreneurs and based at Sector 16, Noida.

For the past several years, PIMS has defined its leadership position in the education industry and helped students in learn SEO, Google Ads, Facebook ads and around 30+ more modules of digital marketing

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