Digital Marketing Salary in India for 2022 – Complete Data

digital marketing salary in india

Are you a digital marketer and want to more about the digital marketing salary in India? Then read this article till the end so that you will learn more about the digital marketing skills and offered payscale for Digital Marketer Salary in India.

Digital Marketing Salary In India for 2022

Digital Marketing is the trending way of marketing with the same marketing principles but with a different approach that can help businesses reach probable customers and generate revenue for their business. Digital Marketing Industry Is Ever-Evolving and full of opportunities as it is a technology-driven industry where there are many new platforms, tools, etc emerging on a regular basis.  

Digital Marketer Salary

 You are reading this guide as you might be new to this industry or want to start your career as a digital marketer. And yes it is good to know about the Salaries in the digital marketing field before you make a decision.

Before we dive deep into the details about the salaries you need to know the reasons that are responsible for the growth of importance for digital marketing which is highly essential for the creation of job opportunities.

Top Reasons That Are Responsible For The Growth Of Digital Marketing


Traditional Marketing Channels

Digital marketing is on the trend because of the fact that traditional marketing channels are losing their impact on the people as much as they used to have in the past.

Technological Innovations

The invention of Smartphones with internet capabilities has helped millions of people to use the internet for various purposes such as online education, communication, etc. An increase in usage of the internet by the people has led to the creation of opportunities for business owners to use digital platforms as marketing media.

So due to the above reasons, digital marketing services have become a necessity for businesses to promote their brand online in this digital world as people are showing much interest in using digital platforms and these trends led to various career opportunities in the digital marketing industry. Hence there is good demand for skilled digital marketers making it a good career choice.

So if you are looking for a job because of the salary or passion for marketing then what I can tell you that there would be fruitful rewards for you ahead in the digital marketing industry. Salary growth for a digital marketing professional is good enough in this industry similar to the other good industries out there.

Some of the most common job roles in the digital marketing industry are 

  • Digital Marketing Managers
  • Social Media Managers
  • SEO Managers
  • Digital Marketing Executives
  • Social Media Marketers
  • SEO Analysts
  • And many more are there 

To become a professional in this field you need a Digital Marketing Course like DIDM Program from PIMS.

Important Factors For Growth In The Salary:

The amount of growth in salary depends mainly on the following factors  

  1. Digital marketing skills
  2. Experience
  3. Responsibilities
  4. Company


1.Digital Marketing Skills

As a digital marketer, you need to have various skills to become successful in your career.  So let’s discuss some of the top digital marketing skills that you need to have in a detailed manner.

i.Analytical Skills

Analytical skills are one of the most important skills you need to possess as a digital marketer.

As you already know the fact that you can measure the performance of digital marketing strategies you need to have good analytical skills. Irrespective of your role, whether a social media marketer or search engine optimizer you must analyze the performance of your marketing strategies on a regular basis.

Moreover, analyzing the performance can help you in testing various strategies and finding the winning strategies for the business you are working for.Especially while running ad campaigns, you must analyze the stats so that you can decide to continue or not based on whether the campaigns are giving good Return On Investment or not for the business.

ii.Creativity In Strategy Planning:

As a digital marketer, you may be already aware of the fact that you need to change your strategies as per the trends otherwise you will not be able to drive the results for the businesses. Strategies that worked for you in the past might not work today.

 So you must do the necessary research and test various strategies to know which works better and use if further to consistently drive the results. Moreover, creativity in planning the strategies can help you to make the business stand out from other competitors.

iii.Ability To Research And Explore New Tools:

Tools are an integral part of digital marketing. You need to find the right tools and use them wisely to drive results. Tools can help in reducing the marketing efforts to save time so that you can focus on the other aspects of the strategic plan you have made.

You must research and keep yourself updated with the latest tools in the market especially tools related to your professional role. For example, if you are a social media marketer then you must know the latest tools that can help to increase the performance of your social media efforts. 


Experience plays an important role in getting a good salary as a digital marketing professional. Experienced professionals have better knowledge in their primary area due to practical experience of planning and implementation of various strategies. They have good interpersonal skills such as work management, communication with other marketers, etc compared to the digital marketing freshers.

3.Responsibilities :

Depending on the position you are working in, you will have different responsibilities. For example, consider if you are a digital marketing manager in a company. Then you will definitely have numerous responsibilities such as coordinating with various other kinds of digital marketing executives, reporting to the business heads, etc. So your salary growth depends on the responsibilities of the position you are applying for in a company.


Salary growth also depends on the type of company as well. Depending on whether the company is a startup or multinational company your salary might be higher or lower than the average.

So the salary growth in the digital marketing industry depends directly on the above-discussed factors. Are you still curious about what would highest salary or starting salary in the digital marketing industry?

I have got answers for these curious thoughts as well check them out below:


Highest Paying Salary for Digital Marketing Specialist


Generally, there is no such cap on the highest paying salary in the digital marketing industry but the roles which get higher salaries are the digital marketing analysts and digital marketing managers. According to payscale, the average salary of digital marketing managers in India is 5.2Lakhs per annum.

As long as you have good digital marketing skills and are able to drive the results for the businesses in terms of leads, sales, revenue, etc companies are ready to pay you higher salaries along with many other perks.

Starting Salary For A Freelance Digital Marketer Fresher

Starting salary would be similar as in the case of other industries but here more preference is given to your practical experience and role you might get anywhere between 1.8-3 Lakhs per annum in Delhi NCR region.

Final Thoughts

Choosing the digital marketing path as a career you must focus on developing your current digital marketing skills. You must keep yourself updated with all the latest trends, tools, strategies, updates, etc in the digital marketing field. Especially you need to become a T-Shaped Digital Marketer where you get an edge over others while applying for a position in a company. Salaries in the digital marketing industry are relatively good just as in the case of other good industries.

So if you want to become a digital marketing professional then the Professional Institute Of Marketing And Strategies (PIMS) could be the right choice. Well-experienced marketers can help you in learning the various aspects of digital marketing quickly. For more details please feel free to contact us.

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