The name digital marketing has been moving around from quite some time now. Digital marketing is the publicity of products and services using digital platforms. You must have also heard of it and along with it that it pays a really good amount. But is it really correct that digital marketing jobs are actually that high paid? One thing is for sure that digital marketing is on the rise these days and the demand for it is going to be up in the future too.
The field demands a lot of creative minds as there are so many digital marketing agencies now a days. You got to be out of the box to offer something that the others don’t. Let us understand why digital marketing is on the boom right now and why people are taking up digital marketing as their career.
Why digital marketing?
The introduction of internet in our lives has changed the consumer behaviour a lot. It is not longer a traditional market where the buyer goes to the seller to a shop to buy products. Things are now available online and the internet usage has increased with the penetration of cheap smart phones and internet connection.
Digital Marketing is a progressive field. With technology developing every day, you have to use digital marketing skills to survive in this cut throat competition out in the world because now your competitors are no longer just local sellers but the entire world.
Various digital marketing roles
Digital marketing is required in each and every field if the brand wants to be on the map. In order to increase the number of potential buyers, firms hire digital marketers and are ready to pay large sums of money to them. This is because investing in a place to sell your product is much costlier than just selling it online.
Small companies may need one or two digital marketing experts but large companies need a team of digital marketing that can take care of the different aspects of the company.
Some of the top roles in digital marketing available today are:
- Digital Marketing Manager
- Social Media Marketing Manager
- SEO Expert
- Content Marketer
- Email Marketer
- Paid Ads Expert (Facebook & Google Ads)
- Analytics Expert
There are jobs that offers large sums of money in the field of digital marketing. Some of them are even worth 10 lakhs of rupees. Given below are a few examples of such high paid jobs:
‘Work From Home’ offers
The digital marketing team requires a content writer that can post accurate and grammatical error free information on the social media on a regular basis. This work can be done simply by the click of the computer. Which is why such jobs do not require to go and sit in the office. They can be done from home. They pay around ₹40,000 – ₹50,000.
Digital Marketing Manager
Digital marketing managers are in charge of managing the campaigns of a company that will help them gain more buyers. This field not only requires skill but also years of experience to a get a hold of the job. The salary also varies according to the experience in the field. It ranges from ₹4,50,000 – ₹9,00,000 per anum.
Digital Marketing Manager with IT Firms
The salaries may vary for the same post in different sectors. If you are a digital marketing manager in an IT firm then your salary will be higher than those of other sectors because the work is technical and requires a lot of creative thinking to make it simpler for the common public. Their salary ranges from ₹6,00,000 – ₹14,00,000 per anum.
Search Engine Marketing Specialists work on the behalf of the company and make sure that the audiences use specific keywords while surfing on search engines to get the top results. It is their job to maintain the company’s site in such a way that the first suggestion on the search engine is their site. Their salaries range from ₹3,00,000 – ₹5,00,000 with a minimum experience of 3 years.
Pay Per Click Manager
PPC manager is supposed to implement Pay Per Click strategies on media for the audiences. An expertise in Google Analytics is a very important skill required for this job. The average salary for this job is around ₹5,00,000 which is fair enough according to the work this job demands.
Digital marketing is no doubt the most booming industry in this technological era where businesses are no longer confined to a small area but are a part of the entire world’s economy. The demand for digital marketers is going to rise in the near future and thus will the salary for it. Not only the money is good but the work is creative too with flexible timings and work from home options available.