How Growth Hacking is Beneficial for Companies/Businesses
Identification and Branding
As a business owner, if you aim to stand out from your competitors, you have to convey your target audience about each factor that makes you different from others. In simple words, you have to use the upstart key on the pain points of customers, which your competitors often fail to address.
Your efforts towards growth hacking will put you in front of generated leads, which seek for products and/or services aim to address pain points of customers. Particularly, you will find this beneficial if you are entirely new in your operational field and hence, you have to make sure of narrating your appealing story.
Even growth hacking helps you if you fail to identify any interesting story for your audience. It lets you to work very closely with various conventional marketers for pinpointing to various stories, which have resonated historically and apply them as the starting points. In addition, you should look for LinkedIn Groups and conversations in Twitter, where people often look for suggestions on offered services or tools, from where you get the necessary help.
Growth Hacking and SEO Benefits:
Social networking and blogging are key SEO benefits, which you can never overlook. Whoever has launched PPC campaigns in the past already possesses a good idea about keywords with a history of optimum performance. Because of this, you should essentially get growth hacking involved in your SEO related tasks and get maximum possible benefits from the innovative strategies.
You should keep in mind that even the searches do not use any specific social network would also get positive search results influenced by various social networks. This is obvious in case of YouTube and Google Plus in case of Google searches. One of the best ways to make the most from Google Hacking is to use themes in the blog posts and in social posts, as they highlight your best PPC campaigns performances.
Track the Lead Quality
Keep a track of the lead quality is a difficult task. Because of this, you should combine your team together and start with measuring the quality as per each of the captured mechanisms.
Add to the Existing Advertisement Campaigns:
Now, you have invested in the advertisement campaigns already, you have to take further steps after you successfully get any new lead from your existing campaign based on-
• Follow your new leads on different social networks.
• Engage the leads with email campaigns driven from the RSS feed of your blog.
• Look for new insights, which allow you to understand the way, in which your prospects prefer to make purchases.
Whenever you opt to combine your growth hacking strategies with your existing social media promotion and sales efforts, you should take steps to target SQL, while bypassing the stage of MQL. In this way, you can easily focus on your efforts about informed leads and get close to coming up with sound marketing and promotion decisions.