Major contents of the module of online ads will include
• Introduction to banners, contextual ads and rich media.
• Tools to manage pop up & pop under advertising.
• Contextual advertising using images and videos.
• Tracking and measuring ROI of online advertising.
Introduction to banners, contextual ads and rich media
The module starts with an introduction to basic online advertisement techniques named as banners, rich media and contextual ads. Firstly, banners or standard banners are simple banners of flash, jpeg and gif. They do not have any technology while incorporating only texts and visuals in the form of graphics and logos. After this, contextual ads under online advertising target as relevant to contents of any web page. Last in between online ads, is the rich media contains video and audio inside it. In addition, one can synchronize Rich Media with varying advanced technologies as DHTML, JAVA and others.
Tools to manage pop up & pop under advertising
Contextual advertising using images and videos
Contextual matching online advertising towards any website’s video and image inventory is obviously a complex issue to resolve. For this, you have to avail of experts’ guidelines to detect and classify algorithms and thereby require understanding the way, by which people involve in multimedia activities.
Tracking and measuring ROI of online advertising
Whether you prefer to use Google AdWords for leads generation, increasing sales and driving of other valuable customer-related activities, you have to go for a good idea as the measurement of ROI. ROI i.e. Return on Investment in case of online ads help individuals to evaluate the money they spend on AdWords ads to achieve huge profits for the business.